KitzSki wins top accolade in UK
“Most Improved Resort” award goes to Bergbahn AG Kitzbühel
Where to Ski & Snowboard – the most prestigious print guide for the UK market and covering the world's 1,000 best winter sports resorts – rewarded Bergbahn AG Kitzbühel with the accolade of “Most Improved Resort” for its outstanding ski area development over recent years.
KitzSki now finds itself in the august company of three other leading international destinations, namely Tignes, Verbier and Val Gardena. The 700-page ski region guide, Where to Ski, has been reviewing the world's top ski resorts every year since 1994 and enjoys cult status among the country's demanding winter sports community.
"This new award has a special place for us, as it was achieved in what is one of the most competitive and for our ski area most important source markets. That our dynamic quality offensive has achieved the highest international recognition emphatically confirms the sustainability of the strategy we have chosen," said Dr Joseph Burger, BAG Board Chairman, praising the award as an acknowledgement of Bergbahn AG Kitzbühel's achievement and strengthening Kitzbühel and the entire KitzSki region's services.